DA LISH COSMETICS IS SMALL BATCH ORGANIC SKINCARE LINE. DALISH USES ALL-NATURAL INGREDIENTS WITH NO HARSH CHEMICALS AND IS PRODUCED ENTIRELY IN TORONTO USING LOCAL SUPPLIERS. THE IDENTITY CREATED USES A GENTLE MAKE-UP STROKE IN A PEACHY FLORESCENT TO EXPRESS A YOUTHFUL, FUN AND FEMININE VIBE WHILE APPLYING IT TO HANDMADE CARDBOARD PACKAGING CONVEYING A SENSE OF EARTHY SIMPLICITY. WE PUNCTUATED THE LOOK WITH A STRONG TAG LINE, “UNCOMPLICATED BEAUTY,” THAT REACHES OUT TO WOMEN ATTRACTED TO TOXIN-FREE COSMETICS AND MAKE-UP ROUTINES THAT ARE EASY AND NATURAL. ADDITIONAL BRAND MESSAGING INCLUDED THE SECONDARY TAG LINE, "SIMPLY PRETTY MAKEUP WITH NOTHING TO HIDE."
